Why the name MACRO?
Adjective: very large in scale or scope or capability;
1. The name MACRO was chosen for our company because of three reasons:
2. It has a short snappy funky name.
3. The definition of very large capability
We initially recruited IT staff, and a "MACRO" in IT speak means pressing one or two buttons on your keyboard, which hidden to the user, activates a very fast piece of useful programming that comes back and delivers an expected outcome every time. (such as copy and paste) - This is what we do, our client comes to us with a need, does not want to get bogged down in the detail of recruitment, they just want the best candidate fast, every time.
Why our corporate colors?
Since our conception we have used royal blue and red as our brand colors. In early 2008 we moved to an updated logo and replaced our red with a sky blue.
Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism. A deep royal blue or azure conveys richness and perhaps even a touch of superiority.The combination of a light and dark blue to convey trust and truthfulness — which is paramount to our success.
Removing our Red and replacing with Charcoal
We replaced the red in our logo with charcoal grey to represent our growth into a "understated elegance", reputable, and mature company.